ANOTHER APPLIANCE BRAND IN THE CROWDED MARKET?

The appliances industry is an 11,463 Cr industry with enough market capitalization opportunity remaining for many brands to come.

WHAT'S DIFFERENT ABOUT PEOPLE APPLIANCES

In one word – Curation.We have decades of insights from owning, manufacturing and marketing Rallison Appliances. We know where the kitchen and appliances market is heading – minimal, multi-dimensional, high convenience products.

OUR STRATEGY

Our strategy is to increase brand profitability by intelligent product portfolio development. The idea of this brand came up when we analyzed the 2020s households and specifically the kitchens. We will focus on products that fit well into the contemporary households in both tier 1 and tier 2 cities. This focus will help us market fewer products at bigger scales increasing
both profitability and scope for cost differentiation.

THE MISSION

Penetrating households one product at a time. We first enter the market with essential products that do not offer much differentiation between brands. These products will be made at an
ideal cost-quality ratio that allows for penetration and customer retention.

People odlin mixer grinder